The Rachel Maddow Show   |  March 19, 2013

New RNC 'outreach' easier said than done

Rachel Maddow looks at how Republicans are making a mess of their new outreach to Latino voters with their attacks on President Obama's Secretary of Labor nominee and their awkward, if well intentioned, stereotyping.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> president obama appointed the first sport justice who is latino. she is a puerto rican decent. president obama also appointed the nation's first ever secretary of labor. hilda solis was born and raised in -- before president obama brought her up to the cabinet. president obama has nominated her replacement at the department of labor and he is tom perez . born and raised in buffalo, new york, to parents who were first generation immigrants from the dominican republic . he was secretary of labor in the state of maryland . he has led the civil rights division as assistant attorney general and on the same morning that president obama announced tom perez as his nominee, yesterday morning, at the same time, the republican party announced the results of its own self-autopsy. the chairman convened a tax force on why they lost so badly. if you want to bowl down what they found, it's this. they need to stop alienating and insulting everybody not in the party already. then you can have an outreach program in place to persuade people not in the party to join the party. the party will fund a program to minorities to the tune of $10 million and the republicans are stressing that whole effort can't be for show. quote, if we want voters to support minoritieminorities, we have to seem like we mean it. kind of see the line of thought there, right? for the republicans? they don't want to change their policies on anything, but they want to seem nicer. they want to seem more welcoming. just as the party is acknowledging missteps in talking about women, things like the whole legitimate rape, the party has to be a little shy about how it has behaved in public about latinos . and republican newt gingrich responded by calling her a racist. rush limbaugh said it was like nominating a clams man for the court. said that the judge just isn't very smart.

>> i'm not really certain how intellectually strong she would be. she has not been very strong on the second circuit. weapons must realize the way they treated the nomination probably did not -- they know this kind of thing isn't possible. they know they need to stop eliminating -- they now know they need to convince the vote or they will never be a national party again. on the same morning, the republican party unveiled the document on -- this is a test. so as not to appall latinos . can they do it?

>> obama has just nominated a replacement for hilda solis and the what is it, the departmedepartment department -- can i tell you who this guy is? tom perez and he may as well be hugo chavez .

>> no! really? pick any other tyrannical dicta dictator. there are so many to choose from. the nominee for conservative politics , malkin says he is not actually the nominee for secretary of labor, he is the nominee for secretary of illegal alien labor. so, republican party 's big reboot. are respected latinos . to be fair though, mr. limbaugh and malkin are conservative commentators. then there's senator rand paul from kentucky. today, he spoke in washington, d.c. and on his way there, he apparently stopped off at the hispanic voter stereotype shop.

>> republicans have been losing both respect and votes of a group of people who already identify with many of our beliefs and family and faith and conservative values. hispanics should be a sizable part of the republican base, that should resognate with latinos .

>> should they? why do you think that? you know, if you actually look at the data, more than half of all hispanics think gay people should be allowed to marry, so your stereo types what about what latino voters think, hey, turns out they're wrong. also, they're stereotypes. also, there's this.

>> there's a hilarious episode on seinfeld, any seinfeld fans? where jerry admits he loves asian women, but says is it racist to like a certain race?

>> don't, don't, don't.

>> so, it is with trepidation that i'd like to express my admission for the romance of the culture.

>> back to the drawing board , reince priebus. no, no, no, no, no. steve kornacki joins us next. [ kitt ]