The Rachel Maddow Show   |  March 11, 2013

Judge bursts Bloomberg's soda ban bubble

Ezra Klein reports on a setback for New York City Mayor Michael Bloomberg in his effort to ban large sugary drinks, and shares a map of American differences in names for "soda."

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This content comes from Closed Captioning that was broadcast along with this program.

>>> this photo was posted on the inter web last week taken at a donut shop in new york city . it is a little fuzzy , but the gist of what it is telling customers comes through. if you want a hot and sweet and chocolatey beverage coming to this fine establishment because you want them to make it hot and sweet and chocolatey for you on your behalf, then very, very soon you're only going to be allowed to get it in small and medium. if you want it in a size bigger than small or medium, you need to add your own sugar on your own and your own flavoring. the rules are different for cold drinks which is confusing, we're not going to actually get into that. but that this sign exists is because of new york city mayor michael bloomberg whose administration passed new regulations limiting the sales of certain large, sugary drinks, but not all large sugary drinks, but not at all establishments around the city. all of that wiggle room, here, not there, this but not that, a hot medium, not a cold medium. there's a big reason why the rules will not go into effect tomorrow as planned. a state supreme court judge this afternoon blocking mayor bloomberg 's limits on how big a new yorker's sugary drink can be. he called the rule arbitrary, capricious, applies to some but not all establishments. enforcing it would make the board of health an administrative will he vie thin. for now, sodas as big as you want, have buckets of soda, until we know the outcome of the bloomberg administration's repeal of that ruling. yes, in new york city , it is called soda, which brings us to tonight's chart imitates life. as we were trying to understand this afternoon's ruling on sugary drinks, which is easier than understanding the regulations mayor bloomberg wants to impose on the afternoon coffee order, we came across this fabulous map of the u.s. one man's attempt to plot if soda is called pop or soda where you live. i can say soda. right now, i am in new york city . in the northeast, it is pure aquamarine soda country. also grew up in california, which is fairly solid soda country. looks like from ohio and michigan, all the way to washington state really, i might be more of a pop person. the south is solidly coke country, whether it is brand name coca-cola or not. if it is fizzy and tastes like coke but isn't coke. this asked people whether they are pop, soda, coke, or other person, where they grew up. you answer those questions, you will have helped fill out the survey. the results seem right to us, anecdotally. many of us took time to fill out the survey this afternoon and play with the colors on the map. the chart imitates our life as we know it, especially here in new york city . that does it for us tonight. rachel is back tomorrow. if you want to see her tonight, she's on jay leno tonight.

>>> now it is time for "the last word with lawrence o'donnell." have a great night.