The Rachel Maddow Show   |  February 17, 2012

Poop Fairy also not coming to Boise

Rachel Maddow reports on new interest in the Poop Fairy campaign in Boise, Idaho, modeled, it seems, on a Jefferson County, Colorado program to encourage residents to pick up after their dogs.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> best new thing in the world. one fine thursday about eight months ago, the best thing in the world was a project by the sheriff's department to edge date kate dog owners that there is no pop fairy . that there is no winged antennaed creature ready to swoop out of the sky and pick up dog feces left by inconsiderate dog walkers. now, the campaign involved more than just drawing a pop fairy . there was these blue-t-shirted volunteers who greeted dog walkers in the park and letting them know if there ever had been a pop fairy in the past, there isn't one in jefferson county anymore. judging by the facebook page, after getting a lot of publicity, the campaign ended successfully. mission accomplished . awareness raised. the walkways, seemingly cleaner than usual. end of story. or was it? we have just received word that the simultaneously disillusioning and instructive "don't believe in the pop fairy campaign" is expending now to boise , idaho. we'd like to think they heard about it from us. they are planning to unvail their own poop fairy this spring. the boise folks are reportedly still working on their version. but as long as our coverage, we at least hope may have been helpful in spreading the word here. i feel honor-bound to point out that the poop fairy did not get invented in colorado . it was unvailed in a psa that ran on local tv including msnbc. watch this.

>> scoop the poop. guess what? there's no such thing as the poop fairy .

>> so good move, boise , idaho, in adopting the poop fairy as your own. it worked great, apparently, in colorado . and both colorado and boise , if you want to thank the poop fairy , we now know she was from virginia. the mother of all poop fairies. best new thing in the world today. go, boise , go. that does it for us tonight. we will see you again on monday, but, first, say it with me now, say it with me at home. are you ready? three, two, one, prisonen.