The Last Word | November 08, 2012
>>> if you are not a senator elect then you don't have to listen to what i have to say. i don't want you to. i need to talk to the newly elected senators about how they talk to the media . why don't you grab a snack or walk the dog or something while we have this little chat. okay, senators elect. and i so especially mean you, elizabeth warren you have to rewrite your rules about how you handle the political media and rule number one is no national media none. that is right. i'm telling you not to do my show or any other national tv show. the coverage you get from or local tv stations is much more important to your re- election campaign which by the way, starts now. you are being invited on national shows now but your local media will get jealous quickly when they see you turning down a local tv interview and your voters will quickly notice that you enjoy the national spotlight more than tending to their local concerns. the current master of this rule is senator al franken who is in his 4th year in the seb nate and he has not volunteered one word to the national media . he has not given a single quote to the "new york times." he has been begged to come on to the national news show and he remains the hardest get in washington. but senator franken is always available to local minnesota media and he will surely pick up more editorial endorsements in minnesota for his first campaign and is also highly respected by his colleagues on both sides of the aisle because he does not fight for his place for the national media spotlight. he is known for a hard- working committee member. that is right. the only stand-up comedian is regarded as a serious man of the senate and minnesota voters now know that al franken did not did that so that he could get on tv more. and i have no doubt that they are going to reward him for that. when he runs for re-election. al franken was laboring under a rare burden when he became a freshman senator. he was more famous than almost every senator there. imagine how much better he was able to get along with his colleagues when they realized he was never going to take their seat on "meet the press" or any show they wanted to be on. by the time i privately advised senator franken, the special burden on freshman senators who are already famous has been handled well by most of them. danielle patrick monahan had been on the cover of new york . he had experience to know that his new colleagues feared he would steal their national media sp spotlights. he made press conferences with local new york media a weekly ritual long before becoming a regular on "meet the press." in the seven years that i worked for him in the middle of his career i saw him turn down many national media wrequests than he actually accepted. big bradley became a united states senator from new jersey and quickly showed his colleagued that he was there to work not bask in the media lime light. when hillary clinton took his seat she too followed the moin ahan rule and payed more attention to local media and was rewarded for that in her easy re-election victory are. so senator election elizabeth warren . you don't just have the burden of being a freshman senator. you are more famous than most of your colleagues on day one and they are not exactly cool with that. you don't need the media more and you don't need to do media appearances to stay famous. you are going to be on the short list for the nomination next time around even if you follow the rule and do no national media . but remember how scott brown followed the theme that you weren't one of us. one of us born and bred massachusetts people. the way to bowury that forever is to spend your weekends is springfield in lowell and worcester and have lunch as a grill instead of a greenroom tv stud studio. now, if you are going to do national tv i strongly urge you to do it with someone who understands your constituents and is related to lhundreds of them and someone like rachel. even though i have given you this advice. don't think for a minute that i won't try to ambush you with a camera like i did with the master.
>> sorry to ambush you. thank you for doing your first national interview with us.
>> as long as it is with the minnesota delegation i'm proutd to be here.
>> thank you very much.
>> thank you.
>> lawrence right?