Ann Romney’s price tag problems?

>>> i still look at him like he's in the high school and really just being crazy, pretty crazy. and so there's a wild and crazy man inside of there.

>> it turns out the craziest thing about that romney tv appearance was the shirt ann romney chose to wear. it was instantly recognized as the silk shirt part of the 2012 summer collection and the shirt is available to anyone for a mere $990. yet another example of how out of touch the romney family can be with how 99% of americans live.

>> what is wrong with mitt romney ? he doesn't have to build a $19 million in california, does he? can he wait for that for a few years? and now he's got an elevator in his garage?

>> i tell you what, 10,000 bucks. $10,000 bet?

>> i'm not in the betting business.

>> take a shot. go for it. take a risk. get the education. borrow money if you have to from your parents, start a business.

>> joining me now, jonathan washington post opinion writer and meghan mccain , columnist for the daily beast . meghan, first of all, it's a really ugly t-shirt. first of all, did you like that thing?

>> no, it's not my style. but what's important to say is she has custom designer clothes as well.

>> i believe the tennis shoes were $450.

>> well, more expensive than what i wear and what the average american wears but what ann romney needs to remember is she is on the campaign trail and she should probably be more kog na zant of the message.

>> she should have been warned by some of these things that came out against michelle obama . on clothing they can tell, i trace the politics to 1992 . i want to show you this piece from 1992 where pat buchanan , running for president, got in trouble because of his mercedes.

>> pat buchanan , it's america first in his political speeches but a foreign-made car in his driveway.

>> jonathan , it used to be all you had to do was worry about your car. that was the only thing where everyone knew the price tag and which country it was from and now you have your $1,000 t-shirts and these identifiable watches.

>> right.

>> and apparently the tennis shoes . if you're going to wear these things, people will know how much they cost.

>> right. because people are looking to see whether the people who are running to govern them can relate to them. and to take issue for just a little bit with what megan just said. we have a first lady that may wear $400 tennis shoes but we also have a first lady that shops at j. crew . michelle obama has been photographed in her j. crew outfits and they sell out the moment that they are photographed. but where i agree with meghan and with you, lawrence, on the campaign trail, you have to be very aware, very cognizant of the message that you're trying to send. particularly, mitt romney continues to send the signal that they are somehow removed, out of touch with the people that they hope to govern.

>> was this the smartest thing that she ever did? no, of course not. but i don't think we can demogog their success.

>> no, there is no comparison between the wealth of the obamas and --

>> so the romney people are bad people because they are wealthy? it's happened to the family member of a --

>> romney 's family has hundreds and hundreds and millions of dollars that. is different from the approximately $10 million net worth or so of the obamas now after book sales and earned income from salaries. it is a very different level of rich. they are rich. the obamas are rich. absolutely. but romney is mega rich which means he's got more to worry about in this category. he's got to be more sensitive in this category.

>> i agree. and if i were ann romney , i would tell her to stick with white blouses and jeans from here on out.

>> you're going on with charlie rose this morning on the show, what are you wearing?

>> this is something i'm kog na zant of, when i make speeches at colleges across the country, i'm --

>> there are some that say what are you wearing and there is a reason to check that?

>> i think sarah palin since her stylist and all of the check against that, whether we like it or not, we have to pay attention to the kind of clothes that we wear.

>> jonathan , last words, fashion authority, thank you very much.

>> thank you.

>>> i've talked to norm. we may be changing the title of his book" it's even worse than it looks." "the