Rewriting the Trump brand

>>> it is time to rewrite the meaning of the trump brand. i don't mean the trump brand as it relates to the various businesses that carry donald 's name. i mean the trump brand as it relates to the fictional character donald presents publicly as himself. i don't know the real donald ? trump . he may be a perfectly good person in most ways we measure that. i don't know the person his children know as their father. i don't know the man his wives have known as their husband. i have no idea how kind and good hearted and indeed lovable he may be to the people closest to him and to the people most important to him. i know only what i see in the fictional version of himself that he delivers on tv screens. as i've said here before, the people you see inside this glowing box you're watching right now including me all present a television version of ourselves. no matter how often you watch me read this teleprompter you will never get to know the real me. the real me lives outside this box and doesn't wear makeup. okay, doesn't wear as much makeup as i do now. so we can never get to know the real donald trump by watching him on tv. on his fake reality show he plays the fake boss of mostly tragic former celebrities who pretend to try to please him as he methodically following the ratings appeal of each former celebrity squeeshlly pretends to fire them. when she hoes up on shows to promote his venues he delivers a fictional version of himself full of bra vado that he hopes conveys kfs and truth telling. as ever writer knows inside every braggart is a desperately fearful coward. i for one never had any interest in mr. trump until he stepped into this show's jurisdiction by talking about politics and governing. along with many others i remarked on the obvious, ugly racial elements in much of what he was saying about barack obama , which left little room for comments on the few things mr. trump ? occasionally had to say about government. the trump message on governing was that it's easy. just let the tough talking donald trump have a few minutes alone with opec and you'd be back to paying $3 a gallon at the pump tomorrow. if the chinese don't do what president donald says, president donald will slap a 25%tary i have on everything -- 25% tariff on everything china sends to the united states . the sad truth of the governing is easy message is that view is actually shared by something close to 50% of the electorate. some 60 million people are as ignorant about tariffs as trump is. trump who got caught not knowing how many members are in the house of representatives has no idea that tariffs are set by congress not the president. he has no idea who would pay a tariff set on chinese products. the 25% tariff he would set on chinese products would be paid by americans. a tariff is simply a sales tax imposed by the federal government . trump was actually advocating a 25% sales tax on everything we import from china. no one who liked the idea of trump 's 25% tariff on chinese goods understood that. it sounded to them like a penalty on china instead of a penalty on them. every single thing donald trump suggested about governing was as simm listic and harmful to americans as his 25% tariff idea. the trump fake candidacy performance was inspired in many ways by this man. he ran for governor of the biggest state in the union claiming that governing was easy. california was then running a debt of $22 billion with an annual deficit of ? $14 billion. this great body builder turned bad actor told californiians they could make that debt and deficit go away by electing him. it would be that easy. he would go to sacramento and clean up the system. he campaigned with a broom. he had a broom at rallies. he would use the broom to symbolize how he would sweep clean the mess of california governorance. -- governance. during his campaign in 2003 he literally dropped a recking ball on an old mobile spray painted with the words, davis car tax . an oversimmlified demonstration of what we would do to california 's so-called car tax . and at the end of this amateur's time as governor, california was in much, much worse condition than when he lied his way into office by convincing enough californiians that governing was easy. the debt went from $22 billion to $34.7 billion. with the annual deficit jumping from $14 billion to the unimaginable $26.6 billion. the california voters' reaction to their governor schwarzeneggerer mistake was a return to competence. instead of electing another well financed amateur to the governorship, they reached back not to the more competent democratic governor who schwarzeneggerer replaced, grey davis , but to the governor who 24 years ago actually hired grey davis as his chief of staff in his governor's office. two-term california governor of the 1970's and 1980s jerry brown is now governor again at the age of 73. he is using ? his hard-earned governing expertise and experience to try to repair the damage california voters did to themselves by believing the dangerous lie that governing is easy. what is true of both of these men, the movie star and the reality tv star is that they were ignorant enough about governing to actually believe what they were saying about it. no one, no republican or democrat who has ever taken an oath of office as mayor, governor, senator or congresswoman believes that governing is easy. office holders who both -- know better in both parties have trafficked in that lie. their political sin is much greater than that committed by trump and schwarzeneggerer. the trump and schwarzeneggerer character brands are actually strikingly similar. bra vado, confidence, boldness, tough rns. we now know better about both of them. historically trump has viciously attacked anyone who has publicly criticized him in any way. who can forget his from the gutter attacks on rosy o'donnell.

>> you've known rosee for a long time. i've always felt she was a degenerate.

>> you can't say that.

>> i really understand. i've known her.

>> you can't just say he's a degenerate.

>> oh, no? just watch her? did you ever watch her act?

>> that's classic trump . he doesn't even seem to know what he really means. it doesn't seem to come from a real place of hatred. it just seems to come from what he thinks is a ? zone of entertainment. rosie o 'donnell is by the way, one o'donnell i do not know. if we are distantly related we might have to go back 1,000 years to find ap link. during his fake campaign period trump eventually gave up his fight against every word of criticism against him. he has never tried to respond to a single thing i have said about him publicly. we now know the toughness in the trump brand is fake. this man was tough enough to run for president. donald trump isn't. we now know the confidence is fake, too. donald trump will never again be able to create a blip on our political radar screen. but a trump like candidate, a schwarzeneggerer candidate will present himself or herself again. and that is the only reason i am revisiting the donald trump candidacy yet again tonight. it is simply to make this point. that the trump -schwarzeneggerer like candidate who comes along next will offer simple sounding solutions to very complex problems that that candidate does not and cannot understand. that candidate will brand himself or herself as confident, bold, tough and truthful. that candidate will not have the experience to be able to tell the one simple truth we know about government. to governor is to choose and the choices are never easy. these men have taught american voters everything they need to know to never, ever make the schwarzeneggerer mistake again.