The Daily Rundown | November 15, 2012
>>> gender gap ? check. but how about a marriage gap ? today, taking another deep dive into our exit polls . all it our autopsy 2012 . as you can see, there's plenty of differences between men and women , and you get a lot of coverage of that. all right, we know, the president won women, won by 11 points. we know mitt romney won men, but by less in women. and won women by 7 points. here is where there is some interest. and you see these gaps here. but where it gets the bigger gap in american politics these days is between married and single folks. as you can see in 2008 , it was actually pretty close. john mccain won married voters, 52%/47%. it's always a small advantage for the republicans. but this time, a bigger advantage for mitt romney . he won them 56% to 42%. there's a problem for mitt romney , they only represented 60% of the electorate. four years ago, 66% of the electorate. married with children . mccain increased his margin there over romney. won it by 9, and for romney, 27% of the electorate in 2008 , just 27% in 2012 . let's move on here. unmarried voters didn't win them by that large of a margin. won in 2008 , 27. and here's the bigger story, look at this, unmarried voters represents 40% of the electorate in 2012 . margins matter a lot. in fact, president obama has done better with unmarried women, if you will, than any previous democratic presidential candidate . he's the two best of any democratic candidate. he won is by 70% of the vote of unmarried women. no democrats come close to even the 67. as you see here. gore, 63 was a pretty good one for him. that came up short. two winning campaign, bill clinton , 62%. and then '92, 53%. unmarried white women , i had a pollster tell me this was the most fluid part of the electorate. unmarried white women , it isn't just single women under the age of 40. don't just think there, you're also talking widows. so there's a good chuck of these folks. the president won them by six points. and they were 14% of the electorate. yes, he won them by more, 19, but they were 13% of the electorate. but this is perhaps the most important swing voting group that you had to look at. i can tell you in senate race after senate race, the number that would fluctuate more than independents was unmarried white women . is it a voting group we should continue to follow, continue to track. i encourage more pollsters. not all pollsters do single and married enough in their factuals to get the you cross-tabs. this marriage gap is an important track to be tracking but in particular, married and gender thrown in to one. autopsy 2012 , we will continue to do it throughout the rest of the year.