The Cycle | March 12, 2013
>>> big brother is watching. well, not big brother but facebook . a newly released study looked at facebook likes from over 58,000 members and found that those likes can reveal a whole lot about users' traits and backgrounds. 95% of the time, the team of british researchers was able to predict a user's agendaer and ethnicity. 85% of the time they could tell whether someone was a democrat or a republican. and here's where things get weird. they claim likes can also predict i.q. apparently an afin for curly fries , motorsart, the godfather and the colbert report mean you have a high i.q. while liking harley-davidson, jason aldean , tyler perry show a low i.q. i love jason aldean .
>> it's telling!
>> you also love curly fries .
>> i do. maybe they balance each other out.
>> i love the godfaert, colbert, curly fries . so you love jason aldean . we're learning a lot about each other today.
>> well, there was a margin of error. we should point that out.
>>> interesting things from the study, people who like big mamas movies are likely to be drug users . that's a bit weird. but tyler perry fans are very christian. people who like pau gasol and milk shakes and swimming are drug abstainers which is so weird. but even more, 95% they can figure out if you're black or white from your likes. so you're black, you support the president, you like tyga who i don't like.
>> what's that?
>> an r & b singer. you are so white right now. you probably heard of love and basketball , a pretty good movie. if you're white you're into halloween.
>> i love halloween.
>> which i hate.
>> you're into the aspca. you're into animals. up bonfires. you're into road trips . no good on road trips . see in you're so white right now! it tells me like, we aren't really this blended society that we think we are. we're sort of like living in segregated associate universes. black people like this stuff and white people having no idea. i even noted the other day that deangelo, i ran into him. he watches "the cycle" and all three of you were like --
>> that's not true.
>> i didn't.
>> this is the guy who couldn't tell the difference between four tops and the temptations.
>> no, no, no.
>> who knew?
>> just got real.
>> by the way, he is a great sandwich chain in massachusetts and in new england and every time i go back there, if he is affiliated with that in any way, i like deangelo.
>> there's divide. the legendary modern soul singer and the three of you have never heard of him.
>> and he owns a sandwich chain, too. so you want to profile everybody. here's what i say. i put him up on the screen. these are my likes on facebook . build a profile. white, black, man, woman. i like, here is what i like. salon, proof that i'm an employee of salon. "the cycle." proof that i get a pay frequent from "the cycle." and then the hat thing, casa de rodriguez. i had a beer there once and i think i liked it. what does that mean? it means nothing.
>> it seems like you have to give you a paycheck to get liked.
>> yes. family or paycheck.
>> a high bar .
>> is that a polish thing? i don't know.
>> what i'm saying --
>> a whole different category of stereo types.
>> i don't know what you're talking about.
>> one of the concerns that people have been raising with this is how much marketers can get from this information, that they can know our i.q. and all these specific things. even like whether your parents separated before you were 20 years old was one of the thing that they looked at and they were able to determine 60% of the time which is crazy. but i have to say, as someone who announced the gender of her baby on national tv before i got a chance to tell my own mother. the whole privacy thing doesn't really faze me, to be honest with you. if marketers are taking this research and doing a better job of advertising products that i actually want to buy, i'm fine with that. i'm going to look at them any way.
>> was mrs. ball upset to find out the gender on the slow.
>> they were fine.
>> everything was fine. stop talking. okay. we want you to like us on facebook . i wonder what that says about you. while you're there, get in on the conversation about another big story today. big in the dunkin' donuts extra large coffee with sugar sense of the word. a state judge has truck down mayor bloomberg 's ban on sugary drinks calling it arbitrary and capricious. of course, bloomberg is ready to appeal. but our friends are weighing in. joan says this is not important, who cares? mayor, stick to banning guns. joan, you had me at first but then you brought up guns. we've got lots to say on sugary drinks, up next to join the conversation, the author of a new book making some bold claim about food giants, hooking us on salt, sugar and fat. grab a snack.