6th day of bombing in Gaza

>>> all eyes are on cairo where egyptian negotiators are attempting to broker a cease-fire to end days of cross-border fire between israel and gaza . even as diplomatic efforts step up, israel kept uplele nonstop assault on gaza . israeli air strikes hit dozens of targets in gaza today. the bloodshed is growing worse. in gaza 95 have been killed including 23 children. in israel three people were killed by militant rockets targeted over the border into southern israel . hamas vowing to keep up its attacks unless israel lifts its blockade of gaza . israeli leaders say they're open to a diplomatic solution. but while preparing israeli troops are gathering on the border. even as egypt works to broker a deal, former british prime minister tony blair traveled to tel aviv to sit down with israeli president perez.

>> i hope that over the coming days we can achieve cessation on a basis that is sustainable.

>> and joining me now from gaza , nbc news foreign correspondent ayman. what's the latest on what's happening in cairo?

>> good afternoon, tamron. well egyptian officials have met with the leaders of the two major palestinian factions engaged in this military operation with israel . they're trying to get them to commit to a cessation of hostility force a period of 48 hours to allow for a longer truce to go into effect. the palestinians feel they have the upper hand here, and they are saying they will not stop their attacks into southern israel so long as israel maintains a siege on gaza . they want it lifted and they want guaranteed backed by the international community that israel will no longer engage and target and kill senior leaders of the palestinian factions here in gaza . they want all of these demands guaranteed by the international community . for its part israel wants to approach it from a different angle. they want a complete cessation of hostilities for 38 hours for so followed by a -- other concerns they have. the challenge for egypt is to try and close that gap as quickly as possible because essentially everyone here feels that they're running out of time . you have the israelis amassed on the border and palestinian factions still firing rockets and caught in the middle are the 19.6 million palestinians living in gaza subject to the attacks from the israeli side. this is the challenge egyptians negotiate with the u.n. officials today including the secretary-general as well as turkey's prime minister and regional leaders participating in these talks. tamron.

>> we got information in from the white house that following his dinner tonight, president barack obama called president morsi of egypt . he spoke with the israeli prime minister netanyahu of israel getting an update on the situation as it stands in more detail from the white house indicating president obama called morsi. the two leaders discussed wayed to de-escalate the situation in gaza , and the president underscored the necessity of hamas ending fire into israel . that's the latest information. thank