NewsNation | October 03, 2012
>>> more now on the latest nbc news/" wall street journal " poll, how much can one phrase change the course of a campaign? our first team notes that the 48% comment for romney has taken its quote. after hearing a description of the comment, 45% of the registered voters say it gave them a more negative impression of the gop presidential nominee. joining me now, mark murray , nbc news political editor. that answers the question t can make a big difference. one phrase.
>> it did make a big difference when you looked a mitt romney . also worth noting his favorable, unfavorable rating still remains below water, where more people have a negative opinion of mitt romney than a positive one. when you look and the mir's ballot standing, he went from five-point deficit two weeks ago to a three-point deficit now. we are seeing some tight thing in the race the totality of the entire poll, whether it is that 47% comment or what people have actually seen and heard about mitt romney the past two weeks was a pretty negative outlook .
>> as i understand it and you've noted i believe in first read today this new romney ad, i want to play tax direct answer perhaps to those people in the public concerned about that comment. let me play it.
>> more americans live in poverty than when president obama took office. we should measure our compassion by how many of our fellow americans are able to get good-paying jobs, not by how many are on welfare.
>> so, how does that answer the statement he made at that fund-raiser?
>> tamron, it is an attempt. in fact, his second tv ad we have seen, an earlier one was a minute tv ad this is a short 3er 0-second one, trying to do everything they can to try to repair the damage. you have played it obama ad flag battleground states across the country where they are hitting at that mares 47% comment and i will make the point that in our nbc news/" wall street journal " poll, mitt romney trails on looking out for the middle class by 20 points so still a lot of work to do
>> mark murray , thank you vet. i will see you tomorrow for your thoughts on the postdebate.