NewsNation | December 30, 2011
>> for you. giving a charity is welcomed all year, but there is an added incentive to get donations in before the new year. tax breaks . simply put. how do you ensure you are making the most of your charitable dollars? we are joined by our media relations director for the relief organization. we will give you tips here. we should look at track records .
>> you have to look at time-wise first of all. we have got until tomorrow night at midnight to get it taken care of. the track record is one of the biggest track records . the past, present, and future. easy to break it down. how long that organization has been around and where they have been working in your area and if they had a good history. are they being innovative.
>> are they on the ground. experience an innovation you say matters.
>> sure. you want to make sure it's somebody who is a thought leader in that line of work.
>> does that show they will last longer and be more steady in the space they r doing? you have to ask questions and be interested and curious donator.
>> exactly. ask questions like will this meet the tax deduction requirements. go to irs.gov and see if they qualify. there was another website called charity navigator.org and they do the only homework for you. they break it down to 55 different organizations and rate them according to how effective they are.
>> we love social media and it can be a useful tool to see what the fans are saying when and what the biggest critics are saying.
>> that's where you have a lot of information.
>> we all know that this is our big season. half of all donations are given between thanksgiving and new year's. they know this too. you will see a prevalence with scam artists . don't give your information over e-mail. if you have concerns, go to give.org and you can see what their contact numbers are and give a charitable donation.
>> great stuff. happy new year to you as well.