Can Gingrich win without women voters?

>>> over women voters. romney won with 48% of the vote and newt gingrich was a distant second. entrance poll showed romney got the majority of women voters in nevada . joining us from atlanta is patricia murphy who wrote an article asking can newt gingrich win the gop nomination without women . good morning to you. it is afternoon now. little past noon. hi.

>> hey, alex.

>> so newt gingrich not doing very well with women voters in nevada . according to the entrance polls. romney about 56%. gingrich about 20%. that is, in fact, worse than he did in the florida primary . tuesday and n florida , romney had 52%. gingrich had 26%. do you think that this is an issue that will haunt are gingrich 's campaign?

>> it already is hahning his campaign. he cannot win the nomination, republican nomination, without significantly improving his standing among female voters. you don't win enough men in the world to make up for a 36-point deficit he had last night among women voters. i think those numbers will change a little bit once the votes actual will you counted. he has a huge gap amok women and in florida it cost him the victory down there. he needs to change not only his message, he needs to change what he is talking about. he needs to just turn everything around and get women voters back on his glide you know, in your -- you write about newt gingrich 's well-documented problems but -- women influenced by that, they weren't going to be going for gingrich in the first place. why is that?

>> i think that this is not new news to female voters. they know about gingrich 's marital history and may have a few more details than they had maybe two months ago. but they know all about the fact that he's been divorced twice. what i heard from female voters in florida really was that they wanted to hear more positive message from gingrich and they were hearing from mitt romney this -- thing called believe in america. they want to know their kids are going to be able to pay for college, they can get a job when they finished college, they can buy a house in the future. that's what female voters wanted to hear and heard it from romney . they didn't hear anything like that from gingrich in florida or nevada .

>> they are worried about their kids, they are -- considering family values. is there anything that gingrich can do, though, to turn that around in his favor?

>> sure. sure. he can start talking about what women want to hear. women in this election are so significantly influenced by what's going on with the economy and pay most of the household bills. they know when the money is coming in and not coming in. so i think if he refocuses his message to be more on the economy and less about process, more about issues, and more about just speaking in a language that women relate to, it is -- ironic he is surrounded by lots of strong women and strong adult daughters and strong wife. strong women in his campaign. it is just not connecting with female voters. if he can turn that around he can definitely do better than he has been.

>> in part you say he really should lose any negative stances he takes because when he does that, that's when he lose it is female vote.

>> yeah. that's when he loses. i talked to pollsters and they saw this without question he was very positive. aggressive but positive in south carolina saying i'm the best candidate and here is why. here is why it matters to you. in florida , nevada , he was saying mitt rom my is doing negative ads. mitt romney is doing this. i'm getting outspent. who cares? women want to know if you are president how will it make my life better? when he is on message he does bet everyone he did the last two states.

>> our show having better for having you, patricia murphy. thanks