Morning Joe   |  February 27, 2013

'Bigger than Menudo? Morning Joe discusses One Direction

The men and woman of Morning Joe use a new industry report on the state of music sales in 2012 as a springboard to discuss the pop culture force that is the UK's One Direction.

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This content comes from Closed Captioning that was broadcast along with this program.

>> else are we looking at, willie?

>>> from our parade of papers, "the los angeles times ." for the first time since 1999 , the music industry has reported an increase in global music sales . revenue for music sales hit $16.5 billion, that's a 3% increase from last year. adele deserves some credit for the gain. she had the top-selling album for the second year in a row.

>> she's amazing.

>> two straight years, one album.

>> how old's lucy?

>> lucy's 5.

>> aww.

>> has she gotten the whole one direction thing?

>> oh, has she?

>> isn't it crazy?

>> has she?

>> i'm telling you, seriously. so you've got a 4-year-old?

>> 5 and 3.

>> 5-year-old. kate is 9. and carly is 14.

>> mm-hmm.

>> i'm serious.

>> it's unbelievable.

>> these guys sell so much merchandise.

>> she argues with my husband that they are as big as the beatles .

>> stop it, now.

>> bigger than the jonas brothers .

>> they are.

>> they are bigger than the jonas brothers .

>> yes. speaking of the beatles .

>> mere mothey're moving up on the backstreet boys . the backstreet boys were pretty big.

>> one "d" is global.

>> one "d" is global. look at the beatles .

>> menudo.

>> going crazy, throwing things like bras at them. i saw it myself.

>> we have one "d" toothpaste at my house.

>> we do, too.

>> a one "d" sink. i mean, all of these things. it's unbelievable. one "d" meatballs. it's crazy.

>> oh, man.

>> why haven't they been on the show?

>> one direction.

>> that's what carly keeps asking me. will you please have one "d" on? please?

>> what's the good of having the show?

>> we were thinking about having them on, but i spoke with harry. he's a little short on the sequester stuff.

>> oh, really?

>> you know who's very good at that is zain .

>> i always took leo as more of a macroeconomist.

>> you guys are scaring me. what's in "politico"?

>> we could do this all day.

>> kate has this, like, full-size cutout of liam .

>> we have him, too.

>> every time you turn around the corner. i always walk in and check the kids, make sure -- you know, wake up, i check, see how they're doing. i always walk in see how they're doing. in the window, there's a man, i'm, like, ah! every single time.

>> at the very least, we could have the cutouts on the show.

>> do you ever speak to zain ? the cutout zain ? do you ever speak to him?

>> listen, it's liam , okay? not zain . it's liam .

>> she likes liam .

>> she does. it's kind of disturbing.

>> well, now we have no time for "politico," but mike, it was good to see you.

>> a cutout.

>> one "p."

>> we missed you on friday, man. i look forward to -- one "p." one "politico." i love it. we miss you on friday. you can't take fridays off from us because we don't hear "happy friday."

>> i was in atlantic city for the dressage.

>> really?

>> what?

>> that's fantastic. no idea what you're talking about.

>> there's fiber in atlantic city .