Marco Rubio, immigration and the future of the GOP

>>> with us now, chief white house correspondent for "politico," mike allen , he's here with the "morning playbook." mike, what's the lead story this morning on "politico"?

>> well, happy friday.

>> happy friday.

>> and "playbook" is kicking in $2,000 to slash the 'stache. move that up a little bit.

>> that's fantastic. thank you so much.

>> top of "politico" this morning, marco rubio , senator from florida, arguably one of the biggest -- maybe the biggest -- republican winner on tuesday. people are looking at him as someone who can help the party thread the needle of finding a way to talk to the new generation, finding a way to talk to more of america . but a couple of hurdles that marco rubio has that his advisers are very aware of. one is, you have to find a way to talk in a more compelling, broader way for the party without alienating the most conservative people who are the base of the party, control the nomination. when we hear marco rubio talk about immigration, we're going to be hear him talk in biographical terms, talking about his parents, worked as a hotel maid, a bartender before they came to america from cuba. the other thing that they're very conscious of is they don't want him to be the latino candidate. marco rubio is going to offer himself as a compelling conservative, but someone who can also talk to hispanic-americans about why republican values should be their values. and that includes family values , that includes entrepreneurism, a free market. joe, if you want to know what's on his mind, a calendar entry for marco rubio on november 17th , he'll be doing a fund-raiser in altoona, iowa. he's doing the annual birthday event for governor terry bran branstad.

>> he loves terry branstad .

>> and the people.

>> and the people. you're cynical, but i'm sorry. in 2012 , the last time i checked -- and i haven't seen, you know, all the election results, but i don't think caring for the american people was voted out of favor tuesday night.

>> no. maybe in fact.

>> maybe he cares too much.

>> he cares too much.

>> if there's a problem, he cares too much.

>> and there's always the pork chop on a stick.

>> the scary thing is mike allen is going with him.

>> mike allen will be going with him doing updates. hey, by the way, i heard yesterday in florida, john heilemann, that jeb is cranking up his machine. that he is going to run in 2016 .

>> and bush versus clinton .

>> it's bush versus clinton . 25 years later. this time it's permanent. personal. 25 years later. it will have been 20 -- a quarter of a century since 1992 . america 's new way forward ! bush v. clinton . yeah!

>> it's amazing.

>> i just am so excited.

>> fresh blood.

>> and we thought it would be chelsea versus george p., but no, not yet.

>> if we could just get a gore to be hillary's vp, then we're set. mike allen , thanks so much. that's right. thanks so much.

>> have a great weekend.

>>> next, rookie quarterback andrew luck. this guy is unbelievable. he leads indy to another win. and the letters mvp are crossing some lips. highlights from thursday night's football straight ahead.