Will Obama fail to win reelection?

>>> 12 days to go, so little time , both campaigns fighting over women , noncollege educated women juggling families and jobs, many undecided, many who don't have enough jobs. part of the last-minute campaign to keep going after these women , though. joining me now, kiki mclean, former adviser to hillary clinton 's presidential campaign and republican strategist phil musser. welcome both. what is the key demographic? we've talked about walmart moms now waitress moms. there's a divide among those college educated women , undecided voters and those are not whether they go for mitt romney or whether they go for barack obama .

>> it's not just that straight a line. as you know, i've worked on the walmart moms for the last year, i've watched a lot of focus groups and walmart moms in that project are by definition a women with a child under 18 and shopped at walmart in the last month. what you see among these women is a desire for details and how it ties to the economy. and so when you look up and say these last two weeks are about the economy, what it means, that's true. and when you hear something like happening in the mourdock campaign you say, women look up and say, what does that mean for me in the long haul? where am i as a women in the economy, trying to manage my family through tough times.

>> i think, it's phil, i think you're exactly right. what these rare looking for, specifics and a plan, and that's the lost opportunity for the president and the context of october, which for the three debates, 65 million to 75 million watching and he was largely absent without a plan. whether you agree or not mitt romney laid out clear five-point plan for the future. talking about thing his would do with a degree of specificity. this has been the election cycle driven by people seeing with their own eyes and the fact that the president missed opportunity to lay out an agendaer to his future is why we see polling that suggests the gender gap almost completed closed.

>> i want to jump in here. there is a new interview with rolling stone that has just come online and it's i guess just out where the president was doing an interview with " rolling stone " and doug brinkley, the historian and the editor apparently asked him, as he was leaving the oval office -- follow me here -- he asked him about little kids and how kids react and obama grinned and said i do very well in the key demographic ages 6 to 12, i'm a killer. and they're joking around and the editor thought about lower the voting age and obama said, the president said, you know kids have good instincts they look at either guy and say, well, that's a bser, i can tell. i cleaned it up. i don't know how this plays but it seems this is the president unvarnished and " rolling stone " had it on the record and put it up.

>> that's clearly a moment talking about what happens in the world that isn't the high intensity stakes of politics. my 10-year-old asked about the 47% because he's heard it and learned it. but that's a moment of the president showing his humor and affection for kids and that's a great