Jansing and Co   |  March 07, 2013

Does the GOP need an extreme makeover?

Howard Bragman, founder of Fifteen Minutes Public Relations, explains whether the GOP needs an image makeover heading into 2016.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> hillary clinton supporters are feeling good this morning. a new quinnipiac university poll shows she has an enormous advantage in a hypothetical 2016 presidential race against some big contenters. let me bring in vice chairman of reputation.com and founder of 15 minutes public relations howard bragman , the perfect person to give advise to potential candidates. five of them will be in miami this week to talk to republican donors, that includes chris christie , he trails hillary clinton by eight points in this poll, got snubbed at cpac, and republicans have been criticizing his relationship, as they saw it, over hurricane sandy with president obama .

>>> well, there's an irony here, the irony is chris christie really polls the strongest of any republican in the general election . the question is, will he ever get there in the republican party where you have to veer severely to the right to go through the primary season. i think if chris christie is going to cancel his integrity, he has to do it and not veer too far to the right. people won't take him as credible.

>> jeb bush this week wouldn't rule on the 2016 , but this is somebody with a name that can carry package much he's also taking hits lately on the immigration stand and what some people see as a lack of clarity.

>> the good news is he's jeb bush . he just changed his immigration stand, went from a path to citizenship to something much lesser. i don't think the latino community will like it, which is ironic since he's married to a woman who was born in mexico. i think he needs to be his own man with some separations from his brother. i wish he would have been more moderate. i think he would have been more credible, because there's a lot of the base who would vote for anybody named bush.

>>> marco rubio gets a lot of buzz, he's got this kind of endearing personality, and definitely a rising star . too young?

>> i don't think youth is his problem. i think he had a big choke with his response to the state of the union . i think that the republicans have to look at sarah palin and say just because you put a woman in doesn't mean you get the female voight. just because you put a latino in doesn't mean you'll immediately get the latino vote. he latinos are interested in much more than immigration, and generally align with the democratic party .

>> we were talking to our strategist about this, the tea party and being more conservative respect ted cruise is somebody who fits perfectly into ha conundrum.

>> ted cruz is the young senator from texas who will appeal to the red meat right-wing base and doesn't have a snowball's chance in the general election , but it will be interesting. the republicans have the battle within themselves they have to overcome before they can really win this election.

>> and of course there's rand paul, who just filibustered for 13 hours. it was interesting, there was a whole art in "the washington post " today, arguing this is why other contenders should be worried about him. he was very focused on the issues, if you listened to what he said. hi 'peals not just to the base, but issues that are of concern to republicans in general, and he does it very conversationally, a good communicator.

>> he's a really interesting guy. a lot like his father, he as a strong libertarian streak in him, and he is going to accumulate aggregate, what, somewhere between 10% and 20%, people will think he's the next best thing, but not a reliable conservative. he as going to have trouble because of that. some of his issues, are not going to sit well with the tea party . he could be a spoiler, though, an interesting part of this mathematical formula .

>> are you expecting your phone to start ringing off the hook with some of these candidates wanting advice?

>> generally republican strategists don't spend that much time calling me. but we saw that secretary clinton is so far ahead, but it's going to be very competitive, very negative, and of course it's going to be a close race. the republicans have to look at their systemic problems. can they really ever nominate a moderate and have a chance to appeal to the middle of the country.

>> the first of many conversations we will have, howard always agreed to see you.

>> thank you.

>>> today's tweet of the date come from glenn there rush. i have it on good authority that millions of americans, stand on their feet for hours and hours, some for minimum wage. herbal essences smooth