Jansing and Co   |  October 08, 2012

Black Friday: Exposed – some deals aren’t really deals

CNBC's Michelle Caruso-Cabrera reports Black Friday usually isn't the day to find the best deal for many popular gift items.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> black friday exposed. cnbc's michele caruso-cabrera is here. numbers crunched and turns out black friday isn't necessarily the best day for the best prices.

>> speaking of brawls, chris, we see friday morning after thanksgiving, the people lined up. " wall street journal " wanted to know is it worth it to get the deals? they found out oftentimes no. two to six years worth of data, daily pricing on elmos, barbie dolls and et cetera and actually the best prices is often different time of the year. elmo plush toll, buy it in march and stuff it in the closet, best time to get it. $11. black friday it's $18. if you want a samsung tv, the best time to buy it is in august. $678 compared to -- this is a huge price difference. black friday price more than $1,000. nearly $1,500. almost more than double, in fact. ugg classics. if you would like a pair of winter boots, the cheapest time is in the summertime in june at $93 versus $139 on black friday. because, of course, there's very little demand in june.

>> at 100 degrees, you can't think about trying them on but fascinating stuff. i wish i could get myself to be less of a procrastinator. good luck on a deal to fly for the holidays.

>> yeah, no. prices up another 2% to 3% to fly over the holidays compared to last year and that's because there are fewer seats to buy. there have been mergers due to the weak economy. actually, a lot of airlines reduced the number of flights period and can't get as many seats so the average thanksgiving price is $393, a gain of 3%. christmas, $430. a gain of 2% compared to last year.

>> thank you so much.