Federal judges reject Fla. early voting changes

>>> a federal court saying that they can keep things to the original link of 12 days . reducing early voting days would make it more difficult for some minority voters to cast a ballot. florida , just one of 32 states you see here where some time of i.d. is required to vote at the moment and more may soon join. joining me now is gerard bush, chief creative record. thanks for being here. you've written on this very subject of voter suppression or the concern thereof. what's your reaction to that ruling coming out of florida ?

>> well, it's encouraging. at least to a certain extent. it certainly isn't going to, i think, do anything substantial to sort of stime.

>> you wrote about the power of social media and voter suppression . one example we cannot help but think about is egyptian president , hosni mubarak , before he resigned, the votes increased by ten fold. is that the sort of volume you need or is needed to get the word out on voter suppression ?

>> well, first of all, i think that the word is going to have to get out before the voter suppression actually happens. the grounds will -- i think that's going to be the tipping point in terms of numbers. but what happened with hosni mubarak and in egypt, it was about him not having any control over that particular type of media.

>> uh-huh.

>> and so the voter was actually able to go out and take pictures of the injustice and that's what is going to happen this time around. you're going to see a lot of voters at the polls that will are release what is happening to make sure on every level their rights are protected as american citizens, as voters.

>> let's say you get the volume. you're talking about government agencies that would not necessarily be associated very closely with social media . you've got the word out there but you have government agencies working with the very process cease that want to change. will it fall on deaf ears?

>> you know what, i don't think so. i think that they are a little bit -- the government agencies at this point, i don't think that they understand the potency, the power of social just yet. i think from their standpoint that it's more cosmetic than anything else and they are going to be proven wrong this time around. i think a lot of the voters are going to go out and associate hash tags on voter and post on facebook.

>> i want to play this statement from bill moyers as he put this out the last 24 hours . take a listen and i'll get your response.

>> recently i've been coming across messages from some of you who say you just want to give up. there's so much going wrong in america and you feel overwhelmed and restless. i wanted to meet you here for a moment, face-to-face, so to speak, with a simple three-word response. get over it. get over it.

>> really plain english there saying, if you're upset, do something about this. he's talking about social media . are you seeing that sort of reaction? are people putting their hands up in the air and saying, i'm not going to use social media ?

>> no. i think it's precisely the opposite. i think what it's going to take is a few people to spearhead, people that wild the weild and folks are completely unaware. when you find out that your basic rights as an american citizen , you know, the basic tenant of this country, the power of the vote, that that's being eroded by the officials that we've elected to put into government. i think that there is going to be a tremendous backlash and it's going to happen on social.

>> your firm and you specialize in social media and we're talking about voter suppression and getting the word out. what are some of the tactics that may be used moving forward to the election on november the 6th. specifically, and i'll show this to you, regarding voter suppression , they say you use twit pics. this is a guide that they are handing out to all of their members. what do you think are one of the tactics that can be used?

>> i would suggest a hash tag, most definitely. they enable any subject to be aggregated under one line. there's voter suppression happening in florida . we can make a hash tag around that. any conversations in terms of video content or actual images with voter suppression will go under that one hash tag. that's a really effective way to sort of spread the way in an effective sus sint way.

>> gerard bush, thank you for your perspective on this subject.

>> thank you for having me.

>> you bet.