Courting Latino voters

>>> a new $4 million ad campaign has launched targeting the latino vote in pre- battleground states . a labor union and a pro-obama super pac are behind the spanish language ads, focusing on mitt romney 's economic stand. romney is getting some help from his newly formed group. the team has already produced videos saying the economy hurt latinos disproportionately. richard lui is here. as many as 22 million latinos could be in play. huge in key states.

>> big numbers . and will they go to the polls? the latino population has grown over 40% from 2000 to 2010 . but the number of latinos voting has grown at almost double that rate. in 2008 , close to 10 million voted. this year, an estimated 12 million latinos could vote. that would double 2000's turnout. where the latino vote counts most, toss-up states. look at the top five. mathematically they could handle swing states , that is if they register and make to it the polls. here's the big challenge for democrats. latino decision says in nevada, for example, only 42% of eligible latino voters have registered so far. virginia, 35%. and in 2008 , only half of eligible latinos showed up on election day . far less than black or white voters. impeding today's turnout, critics point to voter registration laws and voter purges that remove eligible citizens. in florida, the tide may be turning. a federal judge halted parts of a 2011 law restricting the efforts and now the league of voters have restarted their registration drives. in north carolina , registration efforts have paid off there. north carolina has already seen its latino voter registration double 2008 's. on balance, while latinos have not been happy with policies on deportations and path to citizenship under the president's watch, governor romney trails. a new latino decision polls shows the president leads nationally by 66% to 23% of latinos .

>> thank you, richard.