Surplus of money spent in Wisconsin

>> nearly $63 million was spent in wisconsin . half of that from out of state super pacs. liberals say that special interest money bought the election. take a look at some of the tweets.

>> michael moore writes, wisconsin with dollar signs.

>> good morning, chris.

>> did outside money buy this election for walker?

>> there are two factors that contributed to the outcome. first of all, i think the unions badly overreached. 60% of the voters said they felt the recall election was inappropriate from the beginning and you have to give a huge amount of credit to scott walker , both as a governor and as a superb candidate who made the case that his reforms worked and they delivered the results he promised and that's why i think the voters decided to stick with him.

>> there also i think was a little bit of a sense of fatigue. watching television last night and seeing the reaction of voters, whatever side they were on, they couldn't wait for it to be over because of the deluge of ads. looking ahead to november and i can tell you having family in ohio, they're already feeling it. are you concerned about a backlash from voters who have been bombarded more than ever before and earlier than ever before?

>> i do think you have to be very careful about the tonality and how you can't with voters. i think the unions made this mistake, assuming every voters shares their intense passion on every issue they're advocating on.

>> would you say your ads don't have intense passion to them? isn't that sort of what define as good ad?

>> i think a good ad communicates to people on their wave length, reaches the issues they care about and explains why the point of view you're advocating resonates with them. the unions assumed that everybody who had the same view this ought to be a big grudge match against governor walker and americans didn't buy that.

>> crossroads has launched a $7 million ad by targeting president obama over national debt . this is running in key swing states . let me play a little clip from that.

>> why isn't the economy stronger? in the seconds it takes to watch, this our national debt will increase 1.4 million. now he's adding 4 billion in debt every day, borrowing from china for his spending, every second growing our debt faster than our economy. tell obama stop the spending.

>> that also leaves out the national debt climbed by 86% during the bush years. is that a little bit misleading? isn't there plenty of blame to go around?

>> i think the concern people have about president obama is he came into office saying he was going to reverse that trend and instepp instead he stepped on the pedal and shows no sign of stopping it. this is an ad that is an issue a lot of people care. -- care about.

>> we talked about wisconsin before and i think a lot of people are looking at this rightly or wrongly to see where we're going into november. i'm very curious if you can give us a sense of how you're going to spend your money in terms of advertising versus ground game, where you think this election is going to be won and lost.

>> i think you have to do some of both. one of the other key players in this election in wisconsin was the rnc, reince priebus was on the ground as well. i think on the republican side there was coordination of outside groups. there are certain people we can talk to and certain people we can't and the people who can talk amongst each other on the outside did a very, very good job of dividing up the activities and the functions that need to be covered. i think you'll see a lot more of that again with groups on the right, groups like american crossroads reaching out to other groups and making sure we don't waste resources.

>> you have to also say the labor unions did get out more voters than they did two years ago so their outreach worked as well. will it come down to which side is able to close the enthusiasm gap we've heard talked about so much over the last several months?

>> i think it's both and. the unions are the ultimate voter turnout machine, they do it for the democratic party for free, though they expect a lot in return for it. and the rnc will be doing a spectacular job of turning people out but you have to focus on people in the middle. i think that's what the group that the unions lost sight of in wisconsin , i think the president may be losing sight of them, too, these are people in the middle who are looking for practical solutions out of washington and out of the government, they don't want ideology, don't want drama, they just want results. that's what scott walker was able to communicate about what he was delivering and that's why i think he won.

>> steven law , thank you so much.